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Future-Fit by Design: Aligning New Business Ideas with the World to Come

When people come up with a new business idea, they’re often excited about the technical potential, the local opportunity, or the gap they’ve spotted in the market. But before we get too deep into planning, we should ask a simple question:“What future is this idea being built for?” Because in today’s world, success isn’t just … Continue reading Future-Fit by Design: Aligning New Business Ideas with the World to Come

How might we redesign the Aotearoa New Zealand food and beverage sector after COVID-19?

Bruce Campbell, Dr Bruce Campbell Consultants Limited 5 May 2020 COVID-19 will fundamentally change the world and its food systems forever. What actions should we take in Aotearoa New Zealand to address this challenge and redesign the food and beverage sector for the future? How long will this last? SARS-Cov-2 is massively disrupting global health … Continue reading How might we redesign the Aotearoa New Zealand food and beverage sector after COVID-19?

Just Add Water

The Northland Regional Council backed by the central government are exploring the viability for water storage in the Kaipara and Far North districts. Northland landowners are being urged to get on board water storage projects which could boost the region's access to the precious resource. Dr Bruce Campbell says: “When thinking of where the future … Continue reading Just Add Water